An effective multimedia storytelling piece catches and maintains the viewer’s/listener’s/audience’s attention. In other words, a successful multimedia story engages the audience. It can do this in a number of ways: sharing new information, tapping into the audience’s emotions or entertaining the audience, for example. For multimedia storytelling to meet the highest standards of excellence, the various media parts must also be excellent. If a well-planned, well-executed video is coupled with well-composed still photographs and mediocre audio content, the audio will bring the entire multimedia story down from an excellent piece to an average piece. Unlike most traditional forms of storytelling, multimedia storytelling doesn’t have to be linear in nature, but it should have a point or message that it tries to convey to the audience. Here are two examples of effective multimedia storytelling: Maledict Car, Profile in Style: Justin Timberlake.