To have a successful multimedia story, I feel like the story/piece needs to envoke something in the viewer to change, feel, think, do something different than when they sat down to view the story. Maybe it is a call to action or envokes an emotion. Maybe it relates people to one another or is just an incredible story worth sharing. In addition, for the story/piece to be successful, all the components need to be working together perfectly. Whether it’s image, music, video or all three, the balance and play between all pieces need to be right in order for everything to work. Here is an example of a stroy that I think works very well. There is no need for the viewer to have previous knowledge of the subject and together all elements work for the story.