I have a confession. I’m one of those nerdy folks who has been on a bowling league since I was in middle school and will probably continue to be on a league for quite some time. What does this have to do with video? Well, it doesn’t really except for the video above of the dude who can bowl better backward than I can forward.
In order to talk about what makes a successful video, I wanted to have a video I could use as an example and I figured it was time to get away from technology side of things. A successful video (or compilation of video clips) includes video clips with varying angles, shots and sound in a way that makes sense. What “makes sense” I suppose is debatable, but for the video above, let’s say that what “makes sense” is showing a variety of imagery, including discussion as well as action, and having the clips be relatively short (I’ve noticed that much longer than about 15 seconds on one clip starts to feel a little long).
The video above uses good positioning for interviews when you consider the rule of thirds and it includes a good variety of camera shots. I think the most effective in this case are the mid shots/long shots when the guy is actually bowling. He’s well positioned within the frame and in the background you can still see the pins be obliterated (the pins are also well positioned within the frame, if you again note rule of thirds).
As for sound, anyone who’s been in a bowling alley knows that it can be a little obnoxious but in this case I kind of like it because it sets the atmosphere without being to obtrusive. One of the things that also did with this video was watch it without the sound to help me dissect the video parts a bit. Pretty strange and pretty boring without the sound.