To me multimedia storytelling is a way to tell stories or put out information that is visually engaging, but not necessarily the traditional linear film format. Multi-media can involve animations, film, photos, or even a website. It often combines different elements to make the piece and for todays viewers, (who are also creators), using multimedia makes things more engaging.
The above example is a little multimedia story involving animation, screen shots, and sound. It is engaging because it utilizes the windows platform that we are familiar with and changes is to make a story. The use of the screen shots and the animation make this multimedia and also make is successful.