Author Archives: kevinbronk

About kevinbronk

Kevin finds excuses to shoot photography and relax with good company. He spends his winters skiing any snow-covered mountain he can find. As the art director and incoming editor in chief of Ethos Magazine, Kevin is excited to continue sharing stories driven by multiculturalism in the future.

Finding Fire

Check out a behind-the-scenes preview of the Fall issue of Ethos Magazine August 1st at
Or see it early at Ethos at the Alley – a free event featuring live music, prizes and drink specials at Agate Alley Bistro on July 30th from 9 pm – 2 am. Ethos at the Alley!


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Good imagery and Tweet off

Good imagery: still or otherwise:

Framing is the most important aspect to imagery. What makes it into a frame (or what doesn’t) will make or break an image. The focus, colors, depth of field, iso, and any other components simply don’t matter if you haven’t framed an image correctly. Once the frame is there, all elements mentioned above will help contribute to making an image stronger.

Angles play a big roll too. An interesting angle or a variety of angles will help to diversify a project and keep it interesting. Even a single image or shot, with a unique angle, will make that shot worth looking it. It will also making it more impactful.

Sound is can help images, especially in a multimedia piece. Take for example this close up slide show my Martin Schoeller.

The music that goes along with helps keep the viewer interested and gives them a rhythm to move through the piece with. If there had been narration or a different kind of music, it may have distracted from the piece.


Tweet off:

What the hell is going on with twitter? This is getting out of hand – this is like an overwhelming stream of Facebook updates, which is already obscene.

Twitter attempts to serve the role of instant updates for information, but it ends up further over saturating the public with unconfirmed information. Twitter, like blogging, gives everybody a voice – but that voice isn’t necessarily  a good thing. News it fact checked, or so it should be, and twitter is not. But twitter begs for news agencies to jump on board with a story based on twitter.

It’s too much – it requires too much time and it’s scary how much influence Twitter has gained. But it won’t last – it can’t. It’s retention rate is less than 40% and that will continue to drop. It influences us to sit on our phones or computers more so than we already do – and that’s honestly a scary thing. Reporting the news should require seeking information, investigating stories, delving into things – not having info virtually texted to you.

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editing critique

Jumping Rock

This multimedia piece not only tells an interesting story, but it’s editing techniques, while subtle, are equally interesting.

The introduction does a great job combining still imagery with video. It’s actually heavily weighted towards still imagery at the beginning. The pictures include drinking and nudity while profane voice over’s frame the photos. This does a great job to set the tone for the film, which delves into drug and drinking problems.

Towards the middle of the end, the still imagery represents itself – this time with more nudity. But then it shifts into a military side – also using all still imagery. Now the imagery focuses on family and veterans.

The piece ends on a man back flipping into the water – it’s an interesting conclusion.

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From D Street to… The story of Jordan Bergstrom


Within minimal driving distance of Oregon Mountains, the West Coast Ocean, and the beautiful, northwest cities Jordan Bergstrom found herself tied to the Willamette Valley.

Born and raised in Springfield, Jordan determined the University of Oregon offered her a great educational opportunity right next door to her hometown. A combination of the University being close to home and having an exceptional journalism program, Jordan picked Oregon over the prestigious Pepperdine University, which only offered schooling in communication (as opposed to journalism).

Jordan was born to Steve and Julie Bergstrom as an only child in 1986 on D Street in Springfield. Four years later her sister Jenna entered the world. All the kids on D Street would meet in Thurston Park, located directly behind the neighborhood, where they would play kickball and live out their childhood. Perhaps these D Street  memories that even today lock a smile on her face, framed by her long, straight blonde hair, contributed to Jordan’s desire to stay close to home.

While at Thurston High School, Jordan found her passion for journalism working on the school newspaper and yearbook. While journalism has many components, Jordan found the design side of things to be most interesting. It’s no surprise that once she started her collegiate career, she stumbled upon the multimedia minor where she could learn to produce more applicable content and sharpen her design skills. 

Going to school close to home didn’t keep Jordan under her parent’s roof though. Her freshman year she lived in the dorms with some friends and the following two years lived off campus with them. However, last summer Jordan earned an internship with a documentary film company called Northwest Documentary Arts and Media. There, as the sole intern, she took on the full responsibility of designing the nonprofits company’s catalogues, websites, and various other mediums for the Portland based firm.

Jordan is now back with her parents as she finishes her multimedia minor – she already has completed her requirements within the School of Journalism & Communication. Come the end of Fall, Jordan will walk away from Oregon with a degree in Advertising and a minor in communication. But then what?

Don’t expect to find her playing kickball on D Street again. She hopes to move to Portland or somewhere in California to dive into the advertising world. She thus far has the most experience in print design, so she hopes to use those skills to get her foot in the door. Once in the door, it would be no surprise to find Jordan working as an art director for Widen and Kennedy.

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NPR’s Scott Simon: How to Tell a Story

Scott Simon goes through and explains the qualities a story should have. He starts by explaining that the story must have a point (this is like our short, concise ‘what is the story about’). The point is not a lesson or a moral, but more something people can take away from the story. If people take nothing away from a story, than that person has failed. 

Simon also says that giving vivid details that really tell the story is important…those details become things that the viewer can then tell to others. 

Simon emphasizes the importance of the beginning of a story. No matter how good a story, if the beginning doesn’t not engage the viewers, then the story is lost. Once the story starts, it must be told in short, breathable sections. If the story is broken down into a rhythm of sorts, then the viewer will be able to keep up. One thing to ensure this happens is to avoid dependent clauses that will confuse of disengage the viewer. Attempt to speak conversationally. 

Finally, Simon explains you must have fun and be engaged in the story you are telling. No matter how a story is told, your love and passion for the story will come through and be passed along to the viewer.

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quality multimedia

There are many components that go into a successful multimedia piece, but in my opinion it comes down a combination of elements fitting together. For example, in this very short but famous youtube clip (  there isn’t a wide variety of shots and the single shot there is, is extraordinarily important. But without the sound effects, the humor would be diluted. 

My point: shot length, shot pov, content, and sound (wether it be diegetic or non-diegetic) need to all bleed together to create a successful, quality multimedia piece.

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New Media

Media has been a constant evolution. As discussed in class today, people have been using innovative methods to communicate for a long time. Technology and creativity have been the driving force for these constant media and multimedia evolutions.

Apple recently came out with a new version of the iPhone. Since the first iPhone, Apple has raised bar for cell phone technology and providers and cell phone manufacturers have been trying to keep up…thus far with minimal success. The iPhone 3G S sold more than 1 million units in the opening weekend. This is the sign of a technological revolution.

In addition to fast browsing speeds and new apps, the iPhone 3G S allows users to create video, edit it and upload it to the web all on the go.

This is not only impressive technology, but technology that will certainly shape the way people can communicate in quick and efficient ways. What will come next? Who knows.


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